Primark will be selling clothes in Selfridge's. It is true.
A big step up in the fashion world with the Bargain Primark franchise being sold in a fashionable well known store such as Selfridge's.
Selfridge's known for its designer labels.
It shows the growing trend for fast fashion with many stores such as Jane Norman struggling in the recent climate.
The store will be hosting Primark in the Bullring, Birmingham, on Monday, followed by another concession at Selfridge's store in Manchester's Trafford Centre in the middle of November.
"Revealing the move, trade magazine Retail Week said it was the first time Primark will have opened a concession anywhere. It is understood the two firms were in talks for more than a year over the collaboration."
"Insiders say that as yet there are no plans to extend the tie-up to Selfridge's Oxford Street flagship store or its branch in Exchange Square, central Manchester."
It should boost menswear sales and create a new consumer from this new franchise. Prices will be remaining low.