Personally I can not stand The Only Way Is Essex, but it seems the public have a love for the high matinence Essex style with the new retail collaboration by Sam and Billie Fairs.
The new line, from Sam and Billie is called 'GraciEve'.
From tomorrow it will be avaliable in 15 House Of Fraser stores nationwide, and online.
Here is a sneak peek:
Dress, £60, by GraciEve
Top, £48; shorts, £42
Taking an objective view on Towie I have to say the line is very bold. The garments seem overpriced, however I can see it being a hit with young teenagers and fans.
It seems Lauren is showcasing her collection soon aswell.
And so it continues, what will be next for this reality infatuation...?
Wannabe designers heading to university you are going the wrong way to create your own line, reality television is apparently all the credentials you need.
http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8831853/Essex-style-hits-House-of-Fraser.html
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