Personally I can not stand The Only Way Is Essex, but it seems the public have a love for the high matinence Essex style with the new retail collaboration by Sam and Billie Fairs.
Taking an objective view on Towie I have to say the line is very bold. The garments seem overpriced, however I can see it being a hit with young teenagers and fans.
It seems Lauren is showcasing her collection soon aswell.
And so it continues, what will be next for this reality infatuation...?
Wannabe designers heading to university you are going the wrong way to create your own line, reality television is apparently all the credentials you need.