Thursday, 16 February 2012

Smash & Grab

This jewellery company hosted a stall at the Spring Fashion Show in Manchester.
Recently I spoke to Nichola White who gave me some insight into this intriguing company.
The jewellery is truly unique, the effort and thought that goes into each piece is evident in the quality.


How did the company start?
My best friend Sarah O'Neill and I started Smash & Grab when we accidentally broke a glass table in our new apartment! We were mortified at first but then realised that the pieces of glass were really unique and we instantly had the thought it could be made into jewellery and came up with the name Smash & Grab there and then.

Collectively we have backgrounds in fashion and footwear and met years ago on a fashion BTEC at Newcastle college. I finished a degree in Fashion at Salford Uni several years ago and have since worked in marketing, so we have just been waiting for the right opportunity to work together.
The pieces are generally inspired by our travels and experiences together, we work in charms that are significant to us and set them into the glass with moulds and resin.

What are your influences?
We are developing our range to include more pieces featuring abstract snippets of images from our own photographs from personal memories such as the Ibizan sunset and the Dubai skyline by night. We set a different part of each image behind the glass to give each one a completely unique finish.

How have you developed?
Within 2 months of breaking the table we had set up our website www.smashgrabswag.com with an online shop and we are now ready to start selling in to boutiques and are planning to hit festivals and fashion markets all over the country this year. I can update you as we get these confirmed.

We recently had Manchester based act Platnum (who just have been over in LA working with the Black Eyed Peas' producer) using our jewellery in their album and video shoots and our stuff has been shot for a few online mags too.

What are your favourite pieces?
My favourite pieces are our knuckle duster rings like our 'Bang' ring (http://www.smashgrabswag.bigcartel.com/product/bang)
and my Peace & Love cuff
which I am forever wearing on my upper arm. I also made myself a body chain recently adorned with glass charms and feathers and got asked about it so much we are putting these into production.


   
 Whats next for Smash & Grab?
We are also busy finalising details of the set up but are planning to work with and donate a percentage of profits to a charity set up by a friends family from Manchester, who have an orphanage in Goa helping children in need. So we have lots in the pipeline!!

I would definately reccomend checking this company out they have so many amazing pieces.
 I love this tethered feather ring above its so cute.